This video demonstrates how bid simulator, a feature of the new AdWords interface, provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives. Using data from the past seven days, the bid simulator re-calculates the number of impressions for which your ad would have shown had you chosen a different maximum CPC bid, how many clicks your ad would have gotten for those impressions and how much those clicks would have cost. Narrated by Courtney Lischke, AdWords Product Marketing Manager.
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